The YUM Pulse’s angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone.

The Pulse's nine ribs are the key to creating the Pulse’s rolling action, and are angled in such a way that they also cause downward pressure, preventing the Pulse from rising too much in the water column on the retrieve. Delivering the durability to stand up to multiple fish catches as well, fish the Yum Pulse Swimbait on a swimbait head, weighted belly hook, or heck even a spinnerbait.

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